Do they put you in the BOX???

Are your potential clients putting you in the same box they put everyone else in? Do they say things like "I don't need your service.", "You guys come in here all the time.", "I don't need to switch.", "I am good where I am.", "All of you guys are the same." Etc. etc. etc.

Are you the same as everyone else in the box? I hope not. If you are then you need some major help. If you are not, then what you need to do is differentiate yourself from your competition (or your perceived competition). Do you dress professionally? Does your competition wear Polo's? Then wear a dress shirt with tie. Does your competition where a shirt and tie? Then wear a suit. Do you thank people for meeting with you? You should. Think about what you can do to add value and separate yourself from your competition. Make sure you are telling your potential clients, networking partners, referrals etc. why you are different.

You need to do the ground work, pave your way to success. Send a hand written thank you note, send a small gift after you close a sale. Do the things your competition doesn't do.

What does your competition do that you dislike? Make sure you are not doing the same. The box is a bad place to be. I know I hate it when someone tries to put me in the box. Once you are there, it is extremely difficult to get out. Differentiate, separate, contrast, discern, individualize, set apart, severalize, single out, distinguish, Differentiate.

Good Selling.....