Wednesday, March 12, 2008

Viral Advertising

What are some ways to make Viral Advertising, also known as Word of Mouth Advertising or Buzz Advertising, work?

1. Join networking and leads groups

2. Go to Chamber of Commerce events

3. Get involved in the community

4. Say "Hi" to your neighbor

5. Host a party for professionals

6. Conduct a free seminar

7. Have a 30 second commercial already laid out, when you talk to someone you want to be able to explain to them (in 30 seconds) why they should talk to you again

8. Visit different types of groups, Rotary, Lions Club, Boys and Girls Club, Youth Sports, Organizations within your industry, you need to also become a member and become involved in your community. For the community not for sales (although sales will also come)

9. Most Important...Take the absolute best care of any customer or contact that you come in contact with. If you treat your people good, they will return the favor.

10. Pass leads and business to people you can trust, that have your same integrity and that your referral can benefit from also, creating a win-win-win situation.

Don't be afraid to talk to anyone that you think can benefit from your service. Keep in mind that you need to know when to back off and not bug the person. Remember negative comments are spread much quicker than positive ones. Be likable and not the guy or gal everyone tries to avoid. Maintain a great attitude and keep a smile on your face.

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